Reviving our weaves and taking pride in our monuments
Paying homage to our weavers
A very important initiative of Devditi is to revive the heritage and culture of India. What better way of celebrating our exquisite age old weaves, than draping these exquisite 6 yards wonders and posing against our heritage monuments - It's like killing 2 birds with 1 stone!
The demand for saree has drastically gone down, since urban women don't want to wear them any more. This directly affects the weavers' livelihood. They switch to other jobs, and thus, we lose craftsmen and the exquisite weaves, thereby losing an extremely crucial part of India's glorious heritage.
Elegant saree wearing role models inspire others to wear sarees, thus increasing demand for sarees in the market while giving direct employment to weavers.